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Yerba mate 101
A naturally caffeinated leaf from South America, and the ritual Argentina shares every day. Here is everything you need to know.
The ritual
Mate is the dried leaf of Ilex paraguariensis, prepared in a cup (also called a mate) and sipped through a metal straw called a bombilla.
The person who prepares it, the cebador, fills the cup, pours the water and passes it to one person at a time. You drink it all, hand it back, and it travels on around the circle.
Companionship.Hospitality.Generosity.Connection.
It takes two minutes. After the third gourd, it becomes second nature.
Fill about two thirds of the gourd with yerba.
Cover it with your hand, shake gently and tilt the leaves to one side.
Pour a little cool water on the low side and let the leaves absorb it.
Slide the bombilla into the wet side. Once it is in, don't move it.
Add hot water, around 70 to 80°C, never boiling. Sip, refill, pass.
You're not alone
0%
of people in India say they drink more beverages because they see them as part of a healthier life.
Innova Market Insights, Top Consumer F&B Trends in India 2026
Your options
More and more people want a lift in the afternoon and evening. But they also want something more than just caffeine.
Innova Market Insights, Global Food Trends, March 2026
Your afternoon
→ Your mate ritual
Afternoon and evening are becoming new moments for a drink in India. Mate was made for exactly this.
Innova Market Insights, 2026
You already know this
Tea Board of India, Annual Report 2024-25
Something new
Natural caffeine from a leaf, and a ritual you share. Familiar in purpose, completely new in form.
What's in your cup
Main compounds studied in Ilex paraguariensis, the yerba mate plant
Why it matters
11.4% Diabetes
15.3% Prediabetes
28.6% General obesity
39.5% Abdominal obesity
These numbers describe health in India today. They do not mean that yerba mate treats or prevents these conditions.
ICMR-INDIAB study, 113,043 participants. The Lancet Diabetes & Endocrinology, 2023
You already know the value of a ritual. Meet a new one.
Science without the hype. We will never tell you mate cures anything, burns fat or detoxes your body. It is a good drink, with a good story. That is enough.
Yes. Yerba mate is naturally caffeinated. Many people drink it in the afternoon as an alternative to another coffee or an energy drink.
Earthy, herbal and slightly bitter, a little like green tea. The first rounds are the strongest, then it softens.
Chai is black tea with milk and spices. Mate is a different plant, drunk without milk, and shared from one cup. Different drink, same idea: a pause with people you like.
Like coffee or tea, it contains caffeine. If you are pregnant, breastfeeding or sensitive to caffeine, check with your doctor first.
Everything you need for your first mate, delivered to your door in 3 to 7 working days. Pay securely with UPI, cards or netbanking.